Where did it all start?
Working as a makeup artist, both freelance and for well-known brands, our founder felt a real gap in the market for affordable cosmetics with high quality packaging, and a brand that maintains a cruelty free & vegan stance, inclusive of everyone from makeup beginner to makeup artist.
Working with men and women of all ages and abilities, she understood that consumers felt brands were either targeted towards solely makeup artists, which left the normal person overwhelmed, often too costly or those that were affordable, lacked aesthetically pleasing packaging. She asked herself the question, Why should influencers be the only ones to receive Insta- Worthy packages?
So here's what you can expect from US!
- Cruelty Free, Vegan Cosmetics - We are a brand that care about animals!
- Every order packed & presented with love - You don't need to be an influencer to be treated like a VIP.
- Affordable purchases - Get MORE for LESS! Treat yourself and the ones you love without feeling bad on your bank account.